Startup Strategy
Your First Customer Is Wrong and That's Why Successful Startups Ignore Them
The biggest mistake new founders make is treating early customer feedback as gospel. Here's why the most successful startups do the opposite.
Jordan Rivera
Jordan Rivera is a startup strategy writer who has spent a decade in the venture capital ecosystem. From seed-stage founder to growth-stage advisor, Jordan writes about the real decisions founders face, the ones that rarely make it into press releases.
Articles by Jordan Rivera (345)
Tech Economics
How Spotify Built a Multi-Billion Dollar Company Selling Something That Costs Almost Nothing to Reproduce
Spotify doesn't sell music. It sells access. The economics of that distinction explain why software companies can be worth more than the industries they serve.
Startup Strategy
The Startups Most Likely to Succeed Look Unfundable on Paper
The companies that changed industries often had pitch decks that should have been rejected. There's a pattern worth understanding.