Why the Second Company Into a Market Usually Wins
First movers get the glory in startup mythology. Second movers get the market share. Here's why the pattern holds, and what it means for founders.
Marcus Webb covers Big Tech strategy and platform economics. A veteran technology journalist with over 15 years of experience, Marcus specializes in explaining the competitive dynamics and strategic thinking behind the moves of the world's largest technology companies.
First movers get the glory in startup mythology. Second movers get the market share. Here's why the pattern holds, and what it means for founders.
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