Jordan Rivera

Every feature feels critical until one kills your startup. Here's how to figure out which one to build when everything seems urgent.

Founders get lectured constantly about underpricing. But sometimes the startup charging less than it could is playing a smarter game than anyone realizes.

Basecamp spent years building features for the wrong people. The story of how vocal complainers can quietly kill a product.

It's not your product. It's not even your idea. Here's what early-stage investors are really pricing when they write that check.

The moment a key customer becomes a competitor is a crisis hiding in plain sight. Most founders see it too late, and respond wrong.

Most failed startups didn't have wrong ideas. They had right ideas, executed at the wrong scale, at the wrong time.

Founders obsess over product decisions. The hire that actually determines company trajectory gets maybe a week of consideration.

Winning a tech market sounds great until you see the bill. The company just behind the leader is often extracting far more profit per dollar of revenue.

Homejoy burned through $38M optimizing the wrong metric. The number that actually predicts startup survival isn't how fast you spend — it's what you're buying with each dollar.

Cheap pricing feels safe for new founders. It's often the thing that makes buyers walk away.

Every successful startup has a story about the customer they almost built for instead of the customer who actually mattered. Here's what that mistake looks like in practice.

Everyone obsesses over who joins a startup first. The hire that actually determines your trajectory is usually the one after that.

When a startup runs out of money, founders obsess over their cap table and their team. Their customers are an afterthought. That's a moral failure, not just a strategic one.

Before the database, the dashboard, or the data team, there was a Google Sheet. And for many successful startups, it held up longer than you'd expect.

Better products lose to inferior ones all the time. The difference is almost never quality. It's who had a path to the customer.

Coming in under budget on a software project isn't a win. It's a confession that you didn't know what you were building.

Founders obsess over not hiring sales too soon. The opposite mistake kills just as many companies, just more slowly and with better excuses.

Figma spent years iterating on a product almost nobody used. Then they stopped. Here's what that decision actually looked like.